Time
June 2021
Competition
CMO Think & Action, held by Margroup from University of Economics HCMC, embraces marketing spirit via a nationwide playground with reputed industry clients for university undergraduates.
Client
TOK is a new savory snack for children and youngsters, launched by ORION - Korea’s leading snack producer.
Challenges
As a team of 3, present a Big Idea Proposal and a Viral Clip on Facebook/TikTok for TOK to raise brand awareness, set new snacking trends and boost free trials.
Responsibilities
Research and analyze competitive landscape.
Conduct interviews with target customers to come up with insights.
Brainstorm big idea, viral clip concepts and consult with mentors.
Design slide deck.
Achievements
“Honored to rate your team in the contest, so sad that your team didn't make it. I like the inspiration from the pitch deck very much” – Mr. Tran Hoang Duong, contest’s judge.
One of the top 10 highest engagement clips on Facebook with 432 likes, 91 shares, 153 comments and 2.5K+ views.
