DIGITAL MARKETING STRATEGIC PLAN
A digital marketing plan to drive sales for Guardian Health & Beauty's relaunched website/mobile app.
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PROJECTS
MARKETING INNOVATION PROPOSAL
An innovative feature for Cake by VPBank’s mobile app based on marketing technology.
SAMPLING ACTIVATION CAMPAIGN
A consumer sampling campaign to trigger awareness and trials of Sunsilk Anti-hairfall.
KOL TIKTOK CAMPAIGN
A TikTok campaign using KOL to educate and promote Sunsilk’s Hair Conditioner.
MOBILE MARKETING CAMPAIGN
A live presentation about a mobile marketing campaign for an industry client in coordination with RMIT.
MARKET RESEARCH PLAN
A report and pitching deck about market research plan for an industry client in coordination with RMIT.
SOCIAL ANALYSIS & ADVERTISING STRATEGY
A report on social analytics and advertising strategies for an industry client in coordination with RMIT.
PROBLEM DEFINITION
A live presentation about research problem definitions for an industry client in coordination with RMIT.
GLOBAL BRAND-LAUNCH CAMPAIGN
A video presentation about the brand-launch campaign in Singapore of a Vietnamese brand.
DIGITAL VIDEO & PRESENTATION
An advertising video and a video-production slide deck for an industry client in coordination with RMIT.
DIGITAL CONTENT CREATION & PHOTO ESSAY
Short and long-form content with self-taken photo collection for an industry client in coordination with RMIT.
CREATIVE BRIEF & CONTENT CALENDAR
A slide deck about a digital content proposal for an industry client in coordination with RMIT.
INTEGRATED MARKETING COMMUNICATION PLAN
A live presentation about an IMC plan for an industry client in coordination with RMIT.
BRAND AUDIT PRESENTATION
A video presentation about digital marketing brand audit in the oral-care industry.
CATEGORY & COMPETITOR REVIEW
A slide deck about digital marketing competitor review in the chained-coffee service industry.
INTERNAL & EXTERNAL INFLUENCES PRESENTATION
A video presentation about consumer psychology's influences on a brand’s marketing strategies.
BIG IDEA PROPOSAL & VIRAL CLIP | CMO COMPETITION
A strategic proposal and viral clip to raise awareness for ORION’s new snack brand - TOK.
IDEA STORYBOARD | GREENACTUS VIETNAM
An atmospheric environment-protecting solution for Vietnam as a start-up idea.
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