Time
May 2022
Client
BOO Vietnam - a leading Vietnamese fashion & accessories brand targeting the youth with streetstyle cultural image.
Challenges
Evaluate 5 potential countries based on Geographic, Cultural and Political factors for a Vietnamese brand to penetrate.
Choose the most suitable country to develop a brand-launch IMC plan with detailed activities, budgets and KPIs.
Responsibilities
Lead a team of 6 members, including building action plan, keeping track of the overall work, cheering the team up, evaluating the final outcome and conducting reflection.
Research and evaluate Singapore’s Insight Highlights.
Analyze and come up with Customer Insight and corresponding Big Idea.
Set strategic approaches and timelines for 4 phases of the IMC plan.
Set the storytelling flow for slide content and presentation scripts.
Achievements
“Great presentation skill, detailed campaign with touching big idea aligned with insights and brand’s vision” - Dr. Thu Nguyen, Senior Digital Marketing lecturer.
Rated 85/100 - High Distinction in Global Branding course.
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