Time
September 2022
Client
Guardian Health & Beauty Vietnam - one of the leading beauty & personal care retailers in Vietnam.
Challenges
Propose a new mobile solution/mobile marketing strategy for Guardian to drive sales for its Shopee 9.9 Sales Campaign.
Present the launching plan of that mobile solution, with detailed KPIs and budget to achieve the client’s objectives.
The most excellent teams are chosen to propose pitching decks to the industry client.
Responsibilities
Lead a team of 6 members, including building action plan, keeping track of the overall work, cheering the team up, evaluating the final outcome and conducting reflection.
Analyze and come up with Customer Insight and corresponding Big Idea.
Build UX frameworks, blueprints and customer journey for the new mobile solution - AI chatbot.
Set strategic approaches and timelines for 3 phases of the launching plan.
Set the storytelling flow for slide content and presentation scripts.
Achievements
“Very creative idea and impressive presentation” - Mr. Tin Le, Founder and CEO of ADTEK Growth Marketing Agency specializing in Shopee Sales Campaign executions.
“Great effort to design the UI/UX and the prototype, I really appreciate your dedication to bringing the mascot into a real-life demonstration via the online presentation” - Ms. Binh Tran Cam, Digital Marketing lecturer.
Rated 86/100 - High Distinction in Social Media & Mobile Marketing course.
First Runner-up of Mobile Marketing Campaign in RMIT Pitching Session.
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