Time
August 2022
Client
Guardian Health & Beauty Vietnam - one of the leading beauty & personal care retailers in Vietnam.
Challenges
Conduct social listening for Guardian’s social channels to analyze and evaluate the brand's social media presence.
Suggest new social media goals aligned with the client project - Guardian’s Shopee 9.9 Sales Campaign.
Set up a social media advertising campaign on Meta Suite to achieve the goals.
Responsibilities
Use online keyword/hashtag tracking tools (Google Trends, Brand Mentions, Social Searcher, etc.) to observe the brand's social networks.
Propose new objectives and advertising strategy based on Facebook Ad campaign structure.
Rationalize Ad settings via in-depth research and analysis of customers' behaviors and tactics’ effectiveness.
Design 2 Ad mock-ups using Facebook Creative Hub, ensuring consistency with the above-proposed strategies and brand guidelines.
Present advertising measurement and optimization with detailed KPIs and reasonable benchmarks.
Achievements
“Very good work and detailed analysis. I like the fact that you have connected the dots from the right insights with the real needs of your target audience” - Ms. Binh Tran Cam, Digital Marketing lecturer.
Rated 85/100 - High Distinction in Social Media & Mobile Marketing course.
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