Time
April 2022
Client
Refill Vietnam - a green startup partnered with Unilever for refilling Unilever's household products affordably and conveniently.
Short-form content
Challenges
As a brand journalist/media publisher/partnered content creator, present Short-form content (social media post, blog post, etc.) and Photo Essay, with consistency in the assigned theme and tone of voice.
Responsibilities
Create a Facebook post with content and visuals following SEO best practices, mandatory content elements (campaign name, tagline, hashtags, etc.) and assigned theme “Refill is the Sexy New”.
Design mock-ups for mobile and desktop views.
Develop photoshoot ideas, prepare props and take 6 unedited photos that tell a consistent story.
Describe each photo with a maximum of 500 words to show storytelling and usage of visual language.
Achievements
"The opening poem is nice and quite catchy, your writing follows AIDA framework” - Ms. Binh Tran Cam, Digital Marketing lecturer.
Rated 80/100 - High Distinction in Digital Content Creation course.
LONG-FORM CONTENT
Challenge
As a brand journalist/media publisher/partnered content creator, present long-form content (website blog post, book chapter, etc.), using the previous Photo Essay, with consistency in the assigned theme and tone of voice.
My responsibilities
Create a long blog post on Refill Vietnam’s website, following audience insight, customer journey, search intent, SEO best practices and AIDA formula.
Present the blog in desktop mock-up view with headlines, author byline, photo captions, highlighted SEO keywords, blog TAGS, backlinks of references and internal links.
Analyze SEO effectiveness via online tools.
Achievements
“Well-designed mock-up with straightforward content that directly hit customer pain-points” - Ms. Binh Tran Cam, Digital Marketing lecturer.
Rated 86/100 - High Distinction in Digital Content Creation course.
