Time
September 2022
Client
Bo Ong Hoang - a B2B Vietnamese premium avocado brand produced by Thien Nong Farm in Binh Duong province.
Challenges
Present a marketing research report with real data collection and analysis, research methods, hypothesis, key findings and recommendations, following the previously proposed problem definition.
The most excellent teams are chosen to transform their reports into pitching decks to propose market research plans to the industry client.
Responsibilities
Lead a team of 6 members, including building action plan, keeping track of the overall work, cheering the team up, evaluating the final outcome and conducting reflection.
Finalize and summarize research objectives, questions and methods.
Coordinate with Data Processing teammates to identify trends, insightful questions, analyze data, hypotheses, draw suitable diagrams and gain consumer insights.
Propose Big Idea and strategic approaches based on the above insights to assist Bo Ong Hoang in penetrating B2C segment.
Set the storytelling flow for the report, slide content and presentation scripts.
Achievements
“I love your work, creative idea and engaging presentation” - Mr. Dang Duong Minh Hoang, Founder and CEO of Bo Ong Hoang.
“Concise data presentation and strong ability to transform from feedback” - Ms. Haley Phan, Digital Marketing lecturer.
“Excellent work and storytelling, showing a deep understanding of the brand’s premium vision” - Dr. Phuong Phung, Digital Marketing lecturer.
Rated 86/100 - High Distinction in Marketing Intelligence course.
Champion of Market Research Plan in RMIT Pitching Session.
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