CATEGORY & COMPETITOR REVIEW

Time

November 2021

Client

Two of Vietnam’s biggest chained coffee services:

• Highlands Coffee

• The Coffee House

Challenges

• Analyze and evaluate the digital marketing performance of a main brand (Highlands) in comparison with its competitor (TCH).

• Propose SWOT recommendations for the main brand accordingly.

Responsibilities

• Research and analyze online presence and website/social media activities via digital marketing tools.

• Conduct social listening and gain customer insights.

• Evaluate and compare both brands’ strengths and weaknesses.

• Propose SWOT strategies for Highlands.

Achievements

"Your insightful analysis can answer the question WHY and SO WHAT. You provided excellent key takeaways for insightful and strategic marketing decisions in SWOT” – Dr. Tram Phan, Digital Marketing lecturer.

Rated 82/100 - High Distinction in Digital Marketing Communication course.

Full project