Time
November 2021
Client
Two of Vietnam’s biggest chained coffee services:
Challenges
Analyze and evaluate the digital marketing performance of a main brand (Highlands) in comparison with its competitor (TCH).
Propose SWOT recommendations for the main brand accordingly.
Responsibilities
Research and analyze online presence and website/social media activities via digital marketing tools.
Conduct social listening and gain customer insights.
Evaluate and compare both brands’ strengths and weaknesses.
Propose SWOT strategies for Highlands.
Achievements
"Your insightful analysis can answer the question WHY and SO WHAT. You provided excellent key takeaways for insightful and strategic marketing decisions in SWOT” – Dr. Tram Phan, Digital Marketing lecturer.
Rated 82/100 - High Distinction in Digital Marketing Communication course.
