INTERNAL & EXTERNAL INFLUENCES PRESENTATION

Time

September 2021

Client

Dove Vietnam - Shampoo segment, one of the leading beauty & personal care brands in Vietnam.

Challenges

• Identify and analyze internal and external factors that marketers of Dove have used to influence its target consumers.

• Make corresponding evaluations and marketing strategies to improve consumer behavior and experience.

Responsibilities

• Lead a team of 5 members, including building action plan, keeping track of the overall work, cheering the team up, evaluating the final outcome and conducting reflection.

• Identify and analyze Learning factors applied in Dove’s marketing strategies.

• Evaluate the overall marketing performance and make recommendations.

• Set the storytelling flow for slide content and presentation scripts.

Achievements

“Great recommendation! Your presentation was professional and engaging” - Dr. Kim Huynh, Digital Marketing lecturer.

Rated 80/100 - High Distinction in Consumer Psychology and Behavior course.

Full project