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PROJECTS
FMCG
SAMPLING ACTIVATION CAMPAIGN
A consumer sampling campaign to trigger awareness and trials of Sunsilk Anti-hairfall.
FMCG
KOL TIKTOK CAMPAIGN
A TikTok campaign using KOL to educate and promote Sunsilk’s Hair Conditioner.
FMCG
INTEGRATED MARKETING COMMUNICATION PLAN
A live presentation about an IMC plan for an industry client in coordination with RMIT.
FMCG
BRAND AUDIT PRESENTATION
A video presentation about digital marketing brand audit in the oral-care industry.
FMCG
INTERNAL & EXTERNAL INFLUENCES PRESENTATION
A video presentation about consumer psychology's influences on a brand’s marketing strategies.
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