FMCGSAMPLING ACTIVATION CAMPAIGNA consumer sampling campaign to trigger awareness and trials of Sunsilk Anti-hairfall.
FMCGKOL TIKTOK CAMPAIGNA TikTok campaign using KOL to educate and promote Sunsilk’s Hair Conditioner.
FMCGINTEGRATED MARKETING COMMUNICATION PLANA live presentation about an IMC plan for an industry client in coordination with RMIT.
FMCGBRAND AUDIT PRESENTATIONA video presentation about digital marketing brand audit in the oral-care industry.
FMCGINTERNAL & EXTERNAL INFLUENCES PRESENTATIONA video presentation about consumer psychology's influences on a brand’s marketing strategies.
