Time
December 2021
Client
Closeup Vietnam - one of the leading toothpaste brands in Vietnam.
Challenges
Audit a brand in terms of digital marketing communication on all touchpoints.
Evaluate its performance based on academic frameworks.
Make corresponding digital marketing recommendations.
Responsibilities
Research and analyze Closeup’s marketing consistency regarding brand identity, tone of voice, content framework, core brand positioning via a collection of data (visual and content materials, campaign, etc.) on social media, website, mobile app.
Evaluate and identify problems according to marketing frameworks.
Recommend specific recommendations aligned with the analysis above.
Achievements
“High attention to detail in your analysis. The combination of content from different platforms make your arguments convincing” – Dr. Tram Phan, Digital Marketing lecturer.
Rated 83/100 - High Distinction in Digital Marketing Communication course.
