Time
May 2022
Client
Refill Vietnam - a green startup partnered with Unilever for refilling Unilever's household products affordably and conveniently.
Challenges
Produce a Digital Video aligning with the theme "Refill is the Sexy New".
Present a Presentation Deck to explain production stages.
The most excellent teams are chosen to propose videos and pitch decks to the industry client.
Responsibilities
Lead a team of 6 members, including building action plan, keeping track of the overall work, cheering the team up, evaluating the final outcome and conducting reflection.
Finalize and summarize the previously proposed digital content strategy.
Write a detailed video script aligned with the team’s creative brief.
Coordinate with Filming & Editing Team to develop the storyboard and production process, including shooting angles, visual language and palette.
Set the storytelling flow for slide content.
Achievements
“It is great that you have put much effort in producing your video, with a creative script, multiple shooting angles, a variety of visual language and editing principles” - Ms. Binh Tran Cam, Digital Marketing lecturer.
“Very funny and entertaining video plot that reflects the friendliness of Refill as a household companion” - Mr. Nhan Nguyen, Founder and CEO of Refill Vietnam.
Rated 80/100 - High Distinction in Digital Content Creation course.
Champion of Digital Video Strategy in RMIT Pitching Session.
Chosen as a featured Digital Marketing project on RMIT’s Best Project Showcase.
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