Time
March 2022
Client
Refill Vietnam - a green startup partnered with Unilever for refilling Unilever's household products affordably and conveniently.
Challenges
Simulate an in-house marketing content agency to develop a Creative Brief and Content Calendar for the assigned theme “Refill is the Sexy New”.
The most excellent teams are chosen to propose videos and pitch decks to the industry client.
Responsibilities
Lead a team of 6 members, including building action plan, keeping track of the overall work, cheering the team up, evaluating the final outcome and conducting reflection.
Analyze and come up with Customer Insight, corresponding Big Idea, Rational and Emotional Appeal, Content Pillar Framework in Creative Brief.
Set strategic approaches and timelines for Content Calendar.
Coordinate with teammates to brainstorm content ideas for the calendar.
Set the storytelling flow for slide content.
Achievements
“Very good communication message and brand story with relevance to the strategy, customer insight, and assigned theme. Content pillars tell a consistent story with a wide variety of content types and platforms” - Ms. Binh Tran Cam, Digital Marketing lecturer.
“Engaging, short and sharp presentation. I like the big idea as it reflects the brand a lot” - Mr. Nhan Nguyen, Founder and CEO of Refill Vietnam.
Rated 80/100 - High Distinction in Digital Content Creation course.
Champion of Digital Content Strategy in RMIT Pitching Session.
Chosen as a featured Digital Marketing project on RMIT’s Best Project Showcase.
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