Time
April 2023 - Present
Company
Unilever is among the most reputed multinational corporations, specializing in the FMCG industry with 400+ brands in 190+ countries. With 30+ years of experience in Vietnam, Unilever’s brands have led numerous fields from Beauty & Wellbeing and Personal Care to Home care, Nutrition and Ice Cream, making the company the #1 place to work in the job market.
Brand
Sunsilk is a haircare brand under Unilever’s Beauty & Wellbeing Business Group across 69 countries. In Vietnam, Sunsilk’s portfolio highlights Smooth core lines alongside Anti-hairfall natural-line upgradation, targeting low/middle-income Gen-Z females. Since then, Sunsilk has become a nationwide household name with its famous slang “Smooth like Sunsilk”.
Responsibilities
Manage above/below-the-line projects (social media assets & campaigns, sampling activations, POSM, etc.) from ideation to execution of Sunsilk Hair Conditioner and Sunsilk Anti-hairfall variants.
Sunsilk Hair Conditioner: Always-on social-media asset, POSM and KOL campaign.
Brainstorm and discuss strategies with Brand Team and related departments.
Build creative/media/KOL/production briefs for agencies and revise in 3 rounds.
Coordinate with R&D and Legal to verify communication about product formulas and disclaimers.
Monitor quality assurance, support agencies in project execution, and review performances post-project.
Sunsilk Anti-hairfall: Sampling activation.
Brainstorm and discuss strategies with Brand Team and related departments.
Build activation briefs for agencies and revise in 3 rounds
Coordinate with Supply Chain & Procurement to proceed with bidding and choose the suitable agency.
Collaborate with the chosen agency for project deployment (sampling design, production, shipment, promotion girls' training, etc.).
Monitor quality assurance, support the agency in project execution, and review performances post-project.
Support administrative tasks and executions of other variants such as quality control, supplier management, product shipment, etc.
Deliverables
Gained 2,500+ engagements on average for each monthly post of Sunsilk Hair Conditioner.
Gained 4,000+ buzz and positive sentiment for Sunsilk Hair Conditioner TikTok KOL Campaign.
Successfully deployed 6 POSM assets in traditional and modern trading channels.
Achieved the KPI of 30,000 consumer samplings for Sunsilk Anti-hairfall Activation Campaign.
