RMIT GFCC’S FACEBOOK REBRANDING

Time

January 2022

Organization

• RMIT Golden Flames Competition Club (GFCC) aims to assist RMIT-ers with university-level competitions via helpful resources and events.

• Facebook Rebranding Project aims to restructure the workflow, content and visuals of GFCC with 5 new series aligned with 5 key visuals.

Responsibilities

• Lead and train a team of 5 members to develop a 3-month Facebook marketing timeline, including building action plan, keeping track of the overall work, cheering the team up, evaluating the final outcome and conducting reflection.

• Collaborate with GFCC’s Executive Board to develop suitable content and image for the club.

• Conduct a new quality-checking process via Facebook Private Group, enabling more effective feedbackseries and collaboration.

Achievements

Power in numbers

5	700	2000
new Facebook serie​s	new Facebook likes	Facebook users reached per post