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RMIT GFCC’S FACEBOOK REBRANDING

Time


January 2022


Organization

  • RMIT Golden Flames Competition Club (GFCC) aims to assist RMIT-ers with university-level competitions via helpful resources and events.

  • Facebook Rebranding Project aims to restructure the workflow, content and visuals of GFCC with 5 new series aligned with 5 key visuals.


Responsibilities

  • Lead and train a team of 5 members to develop a 3-month Facebook marketing timeline, including building action plan, keeping track of the overall work, cheering the team up, evaluating the final outcome and conducting reflection.

  • Collaborate with GFCC’s Executive Board to develop suitable content and image for the club.

  • Conduct a new quality-checking process via Facebook Private Group, enabling more effective feedbackseries and collaboration.


Achievements


Power in numbers







5

700

2000

new Facebook serie​s

new Facebook likes

Facebook users reached per post




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