Time
May 2024 - Present
Company
RMIT University Vietnam is a branch of RMIT University, one of Australia’s top universities. With over 20 years in Vietnam, it offers globally recognized programs in business, technology, design, and communication, preparing students for success in a fast-changing global market.
RMIT Schools
RMIT Vietnam’s Business School offers globally accredited programs in business, management, and finance. With strong industry ties and a focus on sustainability, it equips students with skills to excel in global markets, producing highly sought-after graduates.
RMIT Vietnam’s School of Communication & Design offers programs in media, design, and the arts. With advanced facilities and industry connections, it prepares students for leadership roles in creative industries.
Responsibilities
Shoppertainment Project (under the supervision of Assoc. Prof., Dr. Long Nguyen)
Research Presentation & Impact: Present findings on how Shoppertainment transforms e-commerce for MSMEs at major conferences, including ANZMAC 2024, Digital Transactions in Asia 2025, and IFFTI Annual Conference 2025.
Qualitative Data Analysis: Conduct 18 in-depth interviews with business owners and content creators, analyzing data using NVivo to identify four key themes shaping e-commerce models.
Academic Writing & Knowledge Contribution: Author 3 conference abstracts and developed 1 manuscript for submission to the Asia Pacific Journal of Marketing and Logistics (2025).
Theoretical & Practical Impact: Deliver insights into value co-creation in e-commerce, influencing MSME strategies in Vietnam's digital economy.
Digital Music Project (under the supervision of Assoc. Prof., Dr. Long Nguyen)
Industry Analysis & Report Development: Lead the framework design for the “Vietnam Digital Music Landscape 2024-2025” whitepaper, integrating qualitative and quantitative research findings.
Data Collection & Analysis: Conduct 15 expert interviews and designed a survey for Vietnamese music listeners, extracting actionable insights to inform research outcomes.
Whitepaper Impact: Position to shape industry strategies and public understanding of Vietnam’s evolving digital music ecosystem at the Vietnam Music Week 2024.
Academic & Industry Contribution: Develop a paper on AI's role in Vietnam’s music landscape, leveraging industry insights and academic literature, with expected completion in 2025.
Medical Digital Transformation Project (under the supervision of Dr. Duy Dang & Assoc. Prof., Dr. Long Nguyen)
Literature Review & Methodology Design: Conducted a comprehensive review to identify research gaps and propose methodologies for experimental research on an AI chatbot-integrated mobile app for medical inquiries.
Interdisciplinary Collaboration: Designed app features that enhance patient interaction and optimize staff efficiency at University of Medicine and Pharmacy at Ho Chi Minh City.
AI Integration Focus: Analyzed the role of AI in healthcare to inform app development, aligning with digital transformation trends in medical services.
Potential Impact: Addressing critical gaps in patient communication and staff workload management through innovative digital solutions.
Industry Partnered Learning (IPL) Project (under the supervision of Assoc. Prof., Dr. Long Nguyen)
Curriculum Mapping & Evaluation: Lead the assessment of all courses in RMIT School of Communication & Design to evaluate industry relevance and provide recommendations for curriculum design enhancements.
Methodology Development: Conduct a comprehensive literature review to establish a methodology for data collection, analysis, and course mapping execution.
Stakeholder Engagement & Data Collection: Integrate insights from RMIT Canvas materials, assignment details, and interviews with stakeholders, including industry partners, lecturers, and program managers.
Report & Presentation Development: Draft an in-depth report and design presentation slides to communicate findings and recommendations effectively.
Academic Contribution: Leverage project insights to develop academic publications on curriculum relevance and industry alignment, with expected completion by 2025.
Deliverables
Nguyen, L.T.V., Nguyen, A., Nguyen, K. & Nguyen, C. (2024). Vietnam Digital Music Landscape 2024-2025 [White paper]. RMIT University Vietnam
Presented “Vietnam Digital Music Landscape 2024-2025” Whitepaper on RMIT Vietnam website and Vietnam Music Week 2024 organized by Vietnam Music Industry Network.
Dang, N., Nguyen, A., Nguyen, C., Nguyen, K. & Nguyen, L.T.V. (2024). Shoppertainment: The transformation of value co-creation. Australian and New Zealand Marketing Academy Conference Proceedings, Hobart, Australian and New Zealand Marketing Academy, 2-4 December.
