Time
August 2018
Organization
The Tran Dai Nghia Project is a student-owned organization from Tran Dai Nghia High School for the Gifted in HCMC that organizes city-scale diverse events (workshop, concert, prom night, etc.) to serve students' entertaining, bonding and soft-skill needs.
Prom Night "Amore in Sicilia" is the 4th season of The TDN Project with main events:
Pre-event "Da Saigon Alla Sicilia" with singer Ly Ly
Casting Model Event with supermodel Vo Hoang Yen
Prom Night with Prom King & Queen contest and singer Phuong Ly
Responsibilities
Lead and train members to develop 3-month Facebook and Instagram marketing campaign.
Conduct quality checking for social media posts.
Collaborate with Board of Directors to set KPIs, organizational objectives, risk management, finalize the Project's action plan, marketing timeline and Press Releases.
Analyze audience insight on social media to review performance, identify areas for improvements and make future plans.
Achievements
Power in numbers
 |  |  |
650 | 200,000 | 2,400 |
events attendees | Facebook users reached | Facebook & Instagram’s new likes |
Successfully attracted 60+ model-casting applicants, 80+ pre-event workshop participants and 500+ Prom Night attendees.
45+ social media posts reached 200,000 Facebook users, increased 2,000+ Facebook likes and 400+ Instagram followers, gained 4 exclusive media sponsors.
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