TDN PROM NIGHT “AMORE IN SICILIA”

Time

August 2018

Organization

• The Tran Dai Nghia Project is a student-owned organization from Tran Dai Nghia High School for the Gifted in HCMC that organizes city-scale diverse events (workshop, concert, prom night, etc.) to serve students' entertaining, bonding and soft-skill needs.

• Prom Night "Amore in Sicilia" is the 4th season of The TDN Project with main events:

  • Pre-event "Da Saigon Alla Sicilia" with singer Ly Ly

  • Casting Model Event with supermodel Vo Hoang Yen

  • Prom Night with Prom King & Queen contest and singer Phuong Ly

Responsibilities

• Lead and train members to develop 3-month Facebook and Instagram marketing campaign.

• Conduct quality checking for social media posts.

• Collaborate with Board of Directors to set KPIs, organizational objectives, risk management, finalize the Project's action plan, marketing timeline and Press Releases.

• Analyze audience insight on social media to review performance, identify areas for improvements and make future plans.

Achievements

Power in numbers

650	200,000	2,400
events attendees	Facebook users reached	Facebook & Instagram’s new likes

• Successfully attracted 60+ model-casting applicants, 80+ pre-event workshop participants and 500+ Prom Night attendees.

• 45+ social media posts reached 200,000 Facebook users, increased 2,000+ Facebook likes and 400+ Instagram followers, gained 4 exclusive media sponsors.